Mood & Money: Why Emotions Drive Member Decisions

Money isn’t just math—it’s emotion. Discover how tapping into member feelings can turn everyday transactions into lasting loyalty.

In this session, we'll explore:

• The Human Factor: Why Feelings Matter - Discover why understanding member emotions is essential for building stronger relationships and delivering meaningful experiences.
• Feelings & Finances: The Hidden Connection - Explore how emotions influence financial decisions—and what that means for your credit union’s growth and loyalty strategies.
• The Opportunity at the Intersection - Learn why credit unions are uniquely positioned to meet members where their feelings and financial needs collide.
• AI + Empathy: Getting the Balance Right - Understand how AI can enhance emotional insights—and where it risks falling short—so you can use it wisely in the member journey.
• From Insight to Action: Real Examples, Real Results - Walk away with practical strategies and real-world case studies that show how to effectively tap into member feelings for measurable impact.